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Sha’ista Goga is an economist with a focus on microeconomic policy, competition and economic regulation. She is a director of Acacia Economics.
Sha’ista holds a Master of Philosophy in Economics from the University of Oxford, where she was a Rhodes Scholar as well as a Bachelor of Economic Science and Honours in Economics from the University of the Witwatersrand (with distinction).
Sha’ista has provided advice on competition to various companies, regulators and multilateral institutions. This includes analysis and advice to clients on both mergers and prohibited practices cases in industries such as telecommunications, healthcare, broadcasting, publishing and printing, industrial components, and agriculture. Sha’ista has also advised multilateral and regional organisations on the development and implementation of competition policy and has been active in training authorities and regulators. Sha’ista is currently a Part-time Member at the Competition Tribunal. Sha'ista has extensive experience on economic regulation, particularly in the healthcare, financial services, ICT, and energy sectors, and has advised on various sectoral inquiries in Southern and East Africa. She has also acted as an economic expert in contested matters before the High Court.
Sha'ista has research and consulting experience within both the corporate and non-profit sectors. She is currently a part time member of the Competition Tribunal, a Research Fellow at the Centre for Competition Regulation and Economic Development (CCRED) at the University of Johannesburg and an associate researcher at the Southern Centre for Inequality Studies at the University of the Witwatersrand. Her current research interests include the relationship between competition and inequality and competition in digital markets and its impact on development.